Disney Hits Playlist

For the last several years, one of my biggest projects with the Disney Music Group marketing team was promotion of their Disney Hits playlist. Featuring songs from everywhere - from animated movie classics to their newer live-action television series - the playlist has become so popular that it even got its own Sirius XM channel in 2021.

The ads created for Disney Hits were some of the widest-ranging placements I’ve worked with. HTML5 banner ads, video advertisements, static display banners, and most recently, out of home billboard, poster, and bus wrap placements. Not only was it challenging keeping each phase of this long-running campaign feeling fresh and differentiated from other phases, but creating for so many placements and orientations was a problem unique to this campaign.